Winning Strategies: Talk by Dr. Schmalensee, Former Dean of MIT Sloan School of Management

Authors globe series brings another exciting talk: Winning Strategies: Secrets behind dynamic companies like Google, Amazon & eBay, by Dr. RICHARD SCHMALENSEE, former Dean of MIT Sloan School of Management. This is based on Dr. Schmalensee’s book Catalyst Code. Here’s what Bill Gates said about Catalyst Code: Catalyst Code is an important book for anyone interested in understanding how breakthrough businesses can be built in today’s economy.

The virtual event is on Monday, October 26th 12-1pm US EDT. Register here.

Learn in this interactive MasterClass how to:

Implement six strategic steps to become a dynamic catalyst company
Generate value by creating relationships among your different groups of customers
Create profitable and flexible business models by assembling audiences, cutting costs and connecting other companies

About the author:

Richard Schmalensee is the Howard W. Johnson Professor of Economics and Management at MIT and the Director of the MIT Center for Energy and Environmental Policy Research. He served as the Dean of the MIT Sloan School of Management from 1998 through 2007.

He, along with colleague David Evans, developed a new area in the field of economics and business strategy that explores the design of business models that unleash the hidden value associated by getting multiple customer groups together on the same platform. He shares his findings in the Harvard Business School book with David called “Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies”. He is a member of the National Commission on Energy Policy and a Director of the global Venture Capital firm IDG. He has served as a consultant to both corporations and government agencies.